Memphis Milano - La Casa di Alice

Collection of furniture, objects and graphics for Memphis Milano

“There is no more need to enter a mirror in order to see Wonderland. Maybe there’s a dreary grey world on the other side of that mirror: the best is to be found on this side today, facing the reflection, inside environments crossed by streams of patterns, completely replacing shape and volume. We are looking at a process of materialization of matter and of complete absence of functions. Communication has become completely independent, and overpowering with respect to the information it conveys and the means it uses. Color eliminates everything, until they themselves become an experience of the world, transcending from the world itself. You get the impression that colored interweaves attack volumes, transforming them into a pure perceptive experience. Maybe the “City of Experience” is similar to this chamber of mirrors, where there are no mirrors.”

Andrea Branzi, Milan July, 2005 achitect and design theorist

Client: Memphis Milano
Location: Galleria Post Design, Milan, Italy
Year: Milan Design Week 2005